StandardOS overview
StandardOS is the operating system Standard Deviation built to deliver its own work. Three modules, two layers of glue, one brand-grounded substrate. Available as self-service subscription or bundled into a Strategy retainer.
The three modules
| Module | What it answers | Accent |
|---|---|---|
| StandardGraph | What to think — voice, identity, audience, AI-search visibility, sentiment, competitive context | Pink |
| StandardPlanning | What to do — Frequency-First media planning, strategy, audience, investment, phasing | Purple |
| StandardCreative | What to make — brand-grounded image, video, copy generation with pre-test scoring | Orange |
Every other StandardOS surface is glue between these:
- Command Center — the cross-module dashboard. Recent activity, brand-level KPIs, jump-to-tool shortcuts.
- StandardGPT — the conversational layer that reads across Graph + Planning + Creative.
Brand-grounded by default
Every AI call in StandardOS — across all three modules — injects the active brand’s kit (voice profile, business context, customer segments, competitive set, source materials) before generation. Creative generation rejects when the brand kit is missing rather than silently falling back to generic output. That’s not a feature, that’s the product. See Brand-grounded AI for the rationale.
How clients use StandardOS
Two access patterns:
Self-service subscription
Three tiers (see Tiers and pricing):
- Lite ($499/mo) — solo marketers + small teams. Basic StandardGraph + StandardGPT.
- Pro ($2,499/mo) — in-house marketing teams. All three modules + Command Center + Pre-Test + Content Calendar. Unlimited seats.
- Full Service (Custom) — Pro tier plus managed delivery from Standard Strategy and a senior strategist on retainer.
Sign up at app.standard-dev.com.
Bundled with Strategy retainer
The default for retainer clients. StandardOS Full Service tier is included; the modules become the working surface for the retainer team. Client team members can also log in and use the software directly.
Architecture, at the level you need to know about
- App: React + TypeScript front-end, Express + TypeScript back-end, deployed to Railway
- Database: Postgres (Drizzle ORM)
- AI: Gemini 2.5 Flash (strategy + StandardGPT), Claude (competitive audit), OpenAI (creative)
- Storage: Cloudflare R2 for assets
- Identity: brand-scoped — every authenticated route checks brand ownership
If you’re integrating with StandardOS programmatically, see the API docs (gated to authenticated users).
Where to start
If you’re new to StandardOS:
- Start with StandardGraph — set up the brand kit. Every other module reads from it.
- Run StandardPlanning on a real campaign you have coming up.
- Generate a creative concept in StandardCreative using the brand profile + plan.
- Watch Command Center light up with the activity from the above.
Total setup time: roughly 30 minutes for a first usable brand kit, plus 15-20 minutes per campaign plan.
Where to go next
- StandardGraph — start the brand-kit setup.
- Tiers and pricing — pick a plan.
- Two practices — when to bundle the software with Strategy retainer work.