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Standard Deviation

What Studio builds

Standard Studio is the development and infrastructure practice of Standard Deviation. Fixed-scope builds, AI-native by default, two-week starts.

Four shapes we ship

Marketing sites + booking systems

The Ocean Pro SBH shape. Next.js marketing site + Stripe checkout + Google Calendar sync + Resend transactional email. Production-ready in 1-2 weeks for a small operator-led business; longer for richer feature sets.

Typical scope:

  • Multi-language marketing pages (EN + FR or EN + ES)
  • Booking widget with date/time/party-size selection
  • Stripe deposit-on-booking + balance-at-completion
  • Calendar sync to operator’s existing Google Calendar
  • Transactional emails (confirmation, reminder, cancellation)
  • Per-client sandbox at [client].standard-dev.com during build; ships to client’s own domain at launch

Pricing: typically $5K-$15K fixed for the build, $29-$149/mo hosting + maintenance after.

Custom CRMs + internal tools

Cloudflare D1 (SQLite at the edge) or Postgres-backed. Auth, dashboards, workflows, role-based access. Built around your actual process, not a SaaS template.

Examples we’d take on:

  • Booking ops dashboard for a service business that runs on Calendar + Stripe + spreadsheets today
  • Client portal for an agency that wants to expose project status, deliverables, and invoices to clients
  • Inventory + ops tool for an operator who’s outgrowing Airtable but doesn’t want a Shopify-shaped tool

Pricing: typically $10K-$30K fixed for the build, depending on schema complexity + integration count.

Agent integrations

LLM-powered automations that talk to your existing tools. Drafts, summaries, agent workflows surfaced inside the systems your team uses — Slack, Notion, your CRM, your inbox.

Examples we’ve scoped:

  • Sales-call summarizer that drops AI-generated meeting notes into HubSpot deal records
  • Inbox triage agent that drafts first-pass replies in Gmail based on prior thread context
  • Calendar-prep agent that pulls dossier on every external meeting attendee 30 minutes before the call

Pricing: $5K-$20K fixed per agent, depending on integration count.

Infrastructure builds

The plumbing under everything else: deploy pipelines, monitoring, secrets management, environment isolation, log aggregation. Usually the right scope for a team that has a software product but is past the “duct tape” stage and needs a real production runway.

Examples:

  • Railway → CF Pages → Postgres deploy pipeline with preview environments
  • Cloudflare Access + WAF + bot management on an internal admin surface
  • GitHub Actions → automated test → deploy → smoke flow with rollback
  • Monitoring stack (uptime, errors, latency) wired into Slack alerts

Pricing: usually $5K-$20K depending on scope; one-off rather than retainer.

What Studio doesn’t build

  • Mobile apps. We’re a web-first practice. Native iOS/Android isn’t our wheelhouse.
  • Greenfield SaaS products. If you’re building a multi-tenant SaaS as a product company, you need a different shape of team — full-time founding engineer, dedicated product designer. Studio engagements are scoped, not open-ended.
  • Enterprise integrations on Salesforce/SAP/Workday. Domain-specific consultancies do this better.
  • Pure-creative websites with no logic. A Squarespace template will get you there cheaper.

AI-native by default

Every Studio build that touches content, communication, or analysis includes AI where it actually helps:

  • Booking sites: smart confirmation/reminder copy that adjusts to context
  • CRMs: summary generation on long records, classification on inbound items
  • Internal tools: natural-language query interfaces over the underlying data

We don’t add AI for AI’s sake. We add it where it earns its keep.

How clients use what we build

  • Code is yours at the end of the engagement. We push to your GitHub org or hand off a clean tarball if you’d prefer.
  • Infrastructure is yours — DNS, Cloudflare account, Stripe account, Resend account, etc. We operate from a service account on your accounts during the build; that goes away at launch.
  • Runbook is yours — every build ships with a Markdown runbook documenting deploy, monitoring, and common operations.
  • Maintenance retainer is optional — most clients keep us on at $29-$149/mo for hosting, monitoring, and small enhancements. Some self-host after launch; that’s fine.

Where to go next