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Standard Deviation

Command Center

Command Center is the cross-module dashboard — the page you land on when you open StandardOS. It surfaces what’s changed across StandardGraph, StandardPlanning, and StandardCreative in one view, and gives you one-click jumps into each module.

What you see

Brand snapshot

At the top, a compact view of the active brand:

  • Brand profile completeness (0-100%; drives what other modules can do)
  • AI-search visibility trend (last 30 days)
  • Active campaigns count + status breakdown
  • Recent creative assets generated + average pre-test score

Recent activity

A reverse-chronological stream of what happened in the modules:

  • Brand profile edits
  • Campaign creates / status changes
  • Asset generations + pre-test scores
  • Search-visibility refreshes
  • Social-listening trend changes that crossed a threshold

The stream is brand-scoped — you see what’s happening on the brand you’re currently working in, not noise from other brands in your org.

Jump-to-tool shortcuts

Six cards across the bottom, one per major surface:

Why it exists

The three modules are deliberately separate (different conceptual surfaces, different mental models). Without a Command Center, switching brands or returning to StandardOS after a break would mean “which module was I in, what was I working on” — high cognitive load.

Command Center solves that with one rule: opening StandardOS lands you on Command Center, and from there everything is one click away. The dashboard is a router and a status indicator in one — the modules do the work, Command Center tells you what’s happening.

Multi-brand orgs

If your org has multiple brands in StandardOS (e.g., a holding company), Command Center is per-brand. Switch brands via the top-bar brand picker; the dashboard re-renders for the new brand’s data.

What Command Center is not

  • Not an analytics dashboard. Performance data (CTR, conversion rate, CAC) lives in the buying platforms + your BI tool. Command Center surfaces internal StandardOS activity, not external campaign performance.
  • Not configurable yet. The widgets and their order are fixed today. A future iteration may add per-user dashboard preferences; not a current priority.

Where to go next