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Standard Deviation

Tiers and pricing

StandardOS has three tiers, plus the option to bundle into a Strategy retainer.

Lite — $499/mo

For solo marketers and small teams getting started with brand-grounded AI.

  • StandardGraph (basic) — Brand Profile, basic Search Visibility (1 category), basic Social Listening (1 topic)
  • StandardGPT — full conversational access scoped to the brand
  • 1 team seat

What’s not in Lite: StandardPlanning, StandardCreative, Command Center, Pre-Test scoring, Content Calendar, multi-seat.

Start a free trial →

Pro — $2,499/mo

For in-house marketing teams. The default tier.

  • All three modules — StandardGraph, StandardPlanning, StandardCreative — full access
  • StandardGPT + Command Center — the cross-module glue
  • Pre-Test scoring — creative performance prediction before launch
  • Content Calendar — campaign-aware asset scheduling
  • Unlimited team seats
  • Search Visibility: unlimited categories
  • Social Listening: unlimited topics

Subscribe to Pro →

Full Service — Custom

Pro tier bundled with managed delivery from Standard Strategy.

  • Everything in Pro
  • Managed delivery on Graph, Planning, or Creative (one, two, or all three — pick à la carte)
  • Senior strategist on retainer — typically 8-15 hours/month, scope defined on day one
  • White-label reports — exports that ship with your branding for stakeholders

Pricing is custom and depends on which modules are managed and the size of the strategist retainer. Typical envelope: $5,000–$15,000/mo (Pro tier + strategist + managed delivery).

Explore the retainer →

Which tier fits you

If you…LiteProFull Service
Just want a brand-grounded chat experience✓✓✓
Need to plan campaigns + generate creative✓✓
Run a team that needs unlimited seats✓✓
Want a senior strategist embedded part-time✓
Want hands-off — Standard delivers the work✓

How billing works

  • Stripe-backed subscriptions. Card on file, billed monthly, cancel anytime (no contracts on Lite or Pro).
  • Full Service is invoiced monthly under a Statement of Work; 60-day cancellation notice.
  • Free trial on Lite + Pro — no card required to set up the brand profile and look around. Card required when you want to use modules that hit AI providers.

What’s included regardless of tier

  • Cloudflare R2 storage for brand assets (10GB on Lite, 100GB on Pro, 1TB on Full Service)
  • Daily backups of all brand-graph + campaign data
  • 99.5% uptime target (StandardOS app is on Railway; status at status.standard-dev.com once live)

Where to go next